Farm & Ranch Connection

The Farm & Ranch Connection's Co-op Advertising

Co-op advertising combines the best of both worlds - the image, brand name and creative presentation of national advertising with the personalization of the local dealer and market.

Dealers are critical to building a company's brand, they are the way customers purchase the product, obtain financing, get service and meet other people who share their passion.

Co-op advertising is an agreement between a manufacturer or distributor and a retailer(s) to share the advertising investment and create brand name awareness in their area.

Co-op is part of a complete marketing strategy designing to make the most of available advertising dollars. Ad material is usually prepared by the manufacture and then is enhanced with dealer names and contact information, giving exposure to all parties while maximizing everyone's advertising investment.

Submitting Digital Artwork

• Windows Quark Xpress 6.5 or lower, with linked images and fonts included.
• Mac or Windows Adobe Indesign, with linked images and fonts included
• Mac or Windows PageMaker, with linked images and fonts included
• Mac or Windows Photoshop (rasterize all type)
• Mac or Windows Illustrator/Freehand/Coreldraw EPS files (embed bitmap images, convert fonts to outlines, include preview)

• Include ALL linked files (vector and bitmap/photo). Be sure all links are updated and current. Missing files will create delays and incur additional charges.
• Include all font files used in your document. Fonts should not have styles such as bold or italic applied to them within the page layout program. Use the font containing the desired attribute. If the desired font is not available, a different font should be chosen. Applying styles may not print as desired. All fonts used in EPS files must be converted to outlines.
• Type objects in black or grey should be black only, not combinations of process (CMYK) colors.
• Check for overprinting issues with black and white type.
• Pay attention to ad size and live area specifications.

Submission Method:
CD or email: fandrc@frontiernet.net

FTP site for larger document uploads (10MB or larger): 173.84.144.118, login: fandrc, password: ropam. Please follow up with a call to the sales rep to see if the file has arrived.
We cannot be responsible for typographical errors in files that you design. We cannot modify PDF files.
Other files that we modify at your request will require approval of a proof, creating delays and incurring additional fees.
PLEASE BE SURE YOUR FILE IS EXACTLY HOW YOU DESIRE IT BEFORE SUBMITTING IT TO US.

Design Requirements:
Photo and bitmap files, whether separate or embedded in EPS. Color - resolution of 300 dpi at 100%, converted to CMYK mode.
Grayscale - resolution of 300 dpi at 100%
Bitmap (BW) - resolution of 600 dpi at 100%
Vector art (EPS, Illustrator, etc.)
Convert fonts to curves.
Convert all spot colors to process (CMYK) colors.

Black & White Rates
(spot color optional)

Full Color Rates

Front Cover
Full Page .................................... $2300
1/2 Page ..................................... $1150
1/4 Page ......................................$575

All Other Covers
Full Page .................................... $1900
1/2 Page ......................................$950
1/4 Page ......................................$550
2x3 (Back Cover Only) ..............$375

Full Color Insert
Full Page ....................................$1600
1/2 Page ......................................$800
1/4 Page ......................................$500

• Trim Size 8 1/8" x 10 3/4"
• Method or Printing: Offset, allow .25 per bleed size
• Full page bleed on all four sides is 8 5/8" x 11 1/4"
• Type of binding: Saddle stitch
• Paper Stock:
  Covers - 80 lb. enamel
  4-color insert - 50 lb. white offset
  2-color - 35 lb. 80 bright.

EDITORIALS, PRESS RELEASES & PRODUCT FOCUS SHOULD BE SUBMITTED IN MICROSOFT WORD FORMAT WITH PICTURES ATTACHED. THESE WILL BE RAN WHEN SPACE IS AVAILABLE.

Publication Personnel -

Advertising Sales Manager: fandrc@frontiernet.net

• John Quillen
  

• Debra Webber
• Diane Carter

Graphic Design: teriw@frontier.com

• Diane Carter
• Ramona Crandall
• Pam Schack
• Heidi Wilwerding
• Dave Sweeney
• Ron Fortune

Manufacture Cooperative
Sales Executives :

• Ericka Caldwell
• Patricia Strunk
  
  

Magazine Printers:
House of Print - Madelia, MN
Choice Printing - Fort Dodge, Iowa
Magazine printed with soy ink, some
content printed on recycled paper.